September 20, 2004
Subversive Advertising...
MINI has always been quite crafty in it's advertisements. Whether it's the 'Batboy Steals a MINI' article in the Weeky World News, the recent 'Men of Metal', or even the classic 'What are you doing for fun this weekend?' 'What are you doing for fun this weekend?'. It came out pretty quick that the Men of Metal campaign was a MINI advertisement, and the Batboy article eventually came out as a paid advertisement, but one thing that I was always wondering was the How to motor in a MINI full page cartoon that was in an issue of Playboy a while back. It really seems like an advertisement, but is Crash Test Dummy sex to risque of a topic for an advert?
Well, it looks like it wasn't by MINI after all:
Hidden in the bottom of an article posted on MSNBC, but I wouldn't click on it if I were you. It's about the Oprah car give-away.
See how much I suffer for my blog? :)
Erik...
Well, it looks like it wasn't by MINI after all:
The Mini, though, got its own free plug recently in Playboy. The magazine published a feature on "The best way to make love in a Mini," with Kama Sutra-style diagrams involving crash-test dummies. "People saw that and said, 'You guys are geniuses'," says Mini's U.S. chief Jack Pitney. "I said, 'No, we're just lucky'."
Hidden in the bottom of an article posted on MSNBC, but I wouldn't click on it if I were you. It's about the Oprah car give-away.
See how much I suffer for my blog? :)
Erik...
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