January 6, 2004
It's official, the MINI Cooper is 'Delightful'
In what is probably one of the strangest metrics I've seen in quite some time, Business Wire is reporting that the MINI Cooper has the highest Total Delight Index for the category of Small specialty Coupe, according to Strategic Vision. It had one of the highest Delight Index, only bested by the BMW 7-Series (Luxury Car), Mercedes SL (Convertibles(Greater Than $30,000)), and two Luxury SUVs.
I have a feeling that they didn't put as much emphasis on cupholders as JD Powers did...
I have a feeling that they didn't put as much emphasis on cupholders as JD Powers did...
