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America’s eating habits are creating generations of people at high risk for serious health complications:

Grown-Up Problems
bullet 10 million children are obese
bullet 27.4 million kids under age 19 have high cholesterol
bullet 2.2 million under age 19 have high blood pressure (AHA, 1997)

Hard Habits to Break

A survey of 6,000 youths aged 12-17, conducted by the Centers for Disease Control, showed teenagers are indulging in bad health habits that could lead to disease as they age:
bullet  20% smoke
bullet  36% don’t exercise
bullet  85% eat few fruits and vegetables
bullet  18% drink heavily on occasion

(Food Technology, 1999)

Medical Mayhem

Despite great progress made by modern medicine, the incidence of major diseases continues to escalate:
bullet  A US Surgeon General Report noted approximately 2/3 of all deaths in the US are attributable to diet. (Dahlman, 1999)
bullet 17% of US households include a member on a medically restricted diet (FMI, 1998)
bullet 60 million Americans have been diagnosed with some form of cardiovascular disease (AHA, 1997)
bullet The incidence of heart disease cholesterol 33% in the 50 – 64 age group by the year 2005 (Gallup, 1998)
bullet  Stroke increased by more than 200,000 cases last year
bullet High blood pressure climbs 1% annually
bullet  800,000 new cases of diabetes are diagnosed each year (AHA, 1997; ADA, 1997)

Check out these facts:
bullet More than 70 percent of the population don’t consume the minimum RDIs.
bullet Half of women don’t get enough calcium to support healthy bone structure. That can lead to osteoporosis and fractures.
bullet Forty percent of people are deficient in iron, which is essential for energy and red blood
bullet cell production.
bullet Fifty percent of people are deficient in B6, which leads to fatigue and depression.

Since our founding in 1988, Reĺv International has become a key player in advancing and simplifying nutrition for people around the world. As consumers become savvier about the vital role nutrition plays in health and well being, they're looking for nutritional solutions that blend easily into their everyday lives. At Reĺv, providing these solutions is our worldwide mission. That's why we've focused our efforts on the development of essential nutritional supplements and functional foods — foods specifically designed to enhance performance, protect against disease and relieve discomfort. And at Reĺv, we are committed to creating products that bring the life-enhancing benefits of soy, herbs, antioxidants and other botanicals to the daily diet — without sacrificing taste or convenience.